Webpac creates advanced 3D configurator for GEKA, for unparalleled pack development

Webpac creates advanced 3D configurator for GEKA, for unparalleled pack development

Webpac has created a revolutionary 3D packaging configuration solution for GEKA, the world-renowned cosmetic packaging supplier. With this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance. By combining GEKA’s packaging and applicator expertise, and Webpac’s cutting-edge 3D technology, we provide users an efficient pack development solution and transform what is typically a lengthy and costly process.

What truly sets this new 3D configurator apart are the filtering options it offers users. Starting from over 100 stock components and 1.200 possible combinations, GEKA’s customers can find a perfect match by selecting from different criteria: desired make-up result, type of applicator, packaging filling volume or material, to name a few. It’s the most efficient way for customers to view the options that most fit their pack development requirements and jump straight into the customization process without delay. 

With Webpac’s 3D technology the user can take the selected pack and add in the artwork to dress-up the product, adjusting color and other details instantly. Users can also view the exact specifications of each component as they customize their pack, allowing them to instantly compare the benefits of each possible combination of components.

Sharing the result has never been easier, using the integrated share function or by showing your creation via augmented reality (AR): all virtual packs are AR enabled, giving users the ability to visualize pack designs as virtual prototypes. These can be projected onto any shelf or surface in dynamic 360° vision in the Augmented Reality app.

Our partnership with Webpac in this innovative technology reflects GEKA’s commitment to providing an unparalleled customer experience. The 3D Studio puts the power of packaging development directly into our customers’ hands. And with the unique filtering system not only can they get to know the full scope of our product range but also quickly access the specific components that interest them most," comments Sacha Cusseau, Global Account Director, GEKA Manufacturing Corp.

The extensive selection of stock applicators and packaging solutions eliminates lengthy development times and costly investments in custom tools. This ready-to-go digital tool will save you days, if not weeks, by allowing you to create your ideal packs in real time.

Visit GEKA’s website to discover their mascara portfolio, test the brand-new tool and create your next bestselling product.


Webpac is the world’s first cloud-based platform for the consumer goods and packaging industries.  Webpac delivers digital solutions empowering brands and their suppliers to connect, collaborate, and create faster.

Webpac offers an integrated cloud-based suite of 5 solutions (the Pack Cloud) for brands/pack purchasers and pack suppliers: PackSearch (search engine), PackPortal (brand innovation portals), PackStudio3D (3D pack configuration and Augmented Reality), PackCatalog (catalog and specification software), PackSales (sales toolkit apps) that accelerate the product development process.

Geka 3D Studio, powered by Webpac.mp4