Webpac has unveiled exciting new branding that strengthens the company’s identity and reinforces its position as the first cloud-based platform for the consumer goods and packaging industries. The rebranding reflects Webpac’s goal to simplify and accelerate pack promotion, sourcing, sales, and creation by digitizing these processes from start to finish. Testament to this is the ability to configure then instantly visualize virtual pack prototypes in any environment with PackStudio3D and the associated Augmented Reality app. From our industry-specific search engine to digital catalogs, our digital solutions are transforming the way consumer packaged good brands and their packaging suppliers connect and collaborate to create innovative packs.
Webpac logo before (on the left) and after (on the right)
Our new visual identity includes a refreshed company logo and crisp visual language. The introduction of the Webpac Pack Cloud visually defines Webpac as a cloud-based platform, symbolized by a multi-vector wave. The Pack Cloud unifies Webpac’s product offering, with modern icons to represent each of the Pack Cloud’s integrated solutions; PackSearch, PackPortal, PackStudio3D, PackCatalog and PackSales. Our revised corporate look is also achieved through a new color gradient ranging from light to dark blue to symbolize the depth, breadth and three-dimensional aspect of our business.
Webpac visual identity before (on the left) and after (on the right)
The new tagline ‘Connect. Collaborate. Create. Faster’ further captures the essence of our business and reiterates our core benefits for consumer good brands and packaging suppliers connecting their business to the Pack Cloud. All this comes together beautifully on our reimagined and rebuilt website and in our new corporate video.
The rebranding reflects Webpac’s continued vision to further the consumer packaged goods and packaging industries, using cutting edge technology to connect people and ideas. Duncan Briffett, CEO of Webpac, affirms “Our new visual identity aligns with Webpac’s dynamic and forward-thinking ethos, capturing the identity and goal of the company. With innovation always at the forefront of our business, we are excited to see how Webpac will continue to evolve and revolutionize the consumer packaged goods and packaging industries.”
A crisp new visual language