Market-specific website and digital promotion: a winning combination for Graham Packaging International

Market-specific website and digital promotion: a winning combination for Graham Packaging International

Graham Packaging Company, a global leader in plastic and blow molded packaging solutions, approached Webpac with the task of re-vitalizing the online presence of its International Business Unit. Applying its expertise in digital solutions for the consumer packaged goods and packaging industries, Webpac crafted the winning combination of a modern website with a market-specific product focus. The online offering highlights and solidifies Graham Packaging’s position as a leader in its field.

The modern website serves to strengthen Graham Packaging International’s online brand and product visibility, a challenge faced by many packaging suppliers today. “More and more consumer packaged goods brands are sourcing packaging online, looking for faster, more direct ways to connect with suppliers. All the online noise makes it a challenge for customers to find packaging suppliers and their products. We help suppliers establish a strong and recognizable online presence to stay top of mind when brands are sourcing packaging”, says Webpac CEO and Co-founder, Duncan Briffett.  

The new website launch, coupled with promotion on – the leading search engine for the packaging industry – will be key in the next stage of Graham Packaging’s digital evolution.  “Customers will gain greater clarity of our entire packaging capabilities, as well as benefit from future communications. The new website and our presence on Webpackaging clearly reflect how we play a vital role in our customers’ success and will help us to achieve our strategic objectives”, confirms Rafael Hoppichler, Graham Packaging International’s Sales & Marketing Director.

A trusted partner for some of the best-known global consumer brands, Graham Packaging joins the community of packaging suppliers successfully launching and promoting their products on Here, Graham Packaging can showcase its product capabilities, manufacturing processes, unique innovations, latest news and career opportunities. This content is categorized and tagged using Webpac’s Packtag tagging system, ensuring that it appears in the direct feeds and searches of relevant audiences.

The integrated digital solution along with new guarantee Graham Packaging market-specific visibility and geo-targeted exposure, while increasing new business opportunities as Webpac strives to empower consumer packaged goods brands and packaging suppliers to connect, create, and collaborate – faster!


Webpac is the world’s first cloud-based platform for the consumer goods and packaging industries.  Webpac delivers digital solutions empowering brands and their suppliers to connect, collaborate, and create faster.

Webpac offers an integrated cloud-based suite of 5 solutions (the Pack Cloud) for brands/pack purchasers and pack suppliers: PackSearch (search engine), PackPortal (brand innovation portals), PackStudio3D (3D pack configuration and Augmented Reality), PackCatalog (catalog and specification software), PackSales (sales toolkit apps) that accelerate the product development process.