Webpac, Méndez Álvaro 9 2B, 28045 Madrid, Spain
Frank joined Webpac at the start of 2010, tasked with improving content on Webpackaging and helping to build an online audience. His primary role at Webpac is to lead client marketing projects and use the various services offered by the company to generate results.
In many cases, his team acts as the de facto outsource marketing department for firms seeking successful online exposure. With over 25 years of writing experience, his biggest talent is being able to find the best way to communicate a specific message, whether it be related to packaging or any of the other myriad topics in which he's had to become an expert. Frank can develop full, measurable campaigns that unify a company's content efforts, iincluding copywriting, asset management, video production, social media integration, direct mailing, and brand development.