Lars Hoffmann

Lars Hoffmann has been building web sites and delivering Internet based solutions to real life problems since the mid-90s.  Coming from a technical background and with a broad knowledge of the quirks and workings of IT, he is now focused on using the Internet as a communications tool that adds real value to enterprises.

With solid commercial awareness and strong customer-oriented skills, Lars is responsible for the successful delivery of all customer projects and manages a multicultural team of talented designers, programmers and writers.  He is a wonderful and extraordinary human being that always treats his staff firmly but fairly, quick to laugh and slow to anger, and he did not bribe the editor to write this sentence.

A native of the beautiful Danish island Als, he now lives in Madrid, Spain with his wife and two kids. When Lars is not immersed in his work, he enjoys mountain biking, a good workout at the gym, an Asimov novel or just a quiet walk in the countryside with his two dogs.  He is also an avid collector of films, all of which are clearly within standard geek parameters.